Site Promotion – Social Bookmarking Tips You Can Take to the Bank

Social bookmarking takes the concept of “Favorites” or “Bookmarks” to a whole new level. Rather than storing websites you like within your Internet browser, social bookmarking enables people to store their bookmarks on a website where they can arrange, organize, and manage these links as they choose. Of course, social bookmarking also includes a community element, hence the name. Users can also share their favorite sites with the entire Web, or a selected group of “friends” or connections on the site.

Social-bookmarking can also be used by Internet marketers to attract traffic to a webpage and gain exposure. As more and more Internet users begin embracing all forms of social media, including social-bookmarking, websites like Digg and Delicious have become a critical component of modern Internet marketing. Marketers can “like” or “digg” an article, which will then be posted for the entire bookmarking community to see. Because other users on the site see the article and vote on it as well, a great article can spread through the social bookmarking network like wildfire. Bonus: the inbound links created through these sites also help improve page rank!

To make the most of social bookmarking, implement these tried and true tips:

o Include the option to bookmark, “like,” “digg,” or “buzz” an article through the most popular bookmarking sites right on your page.

o Add new articles to each of the bookmarking sites immediately after posting them. Ask your friends to do the same using social media tools like Twitter, MySpace, and Facebook.

o Work out an arrangement with another Internet marketer to bookmark or like each other’s content (a bookmark swap)

Using Internet Marketing – Effectively

Marketing is absolutely essential for any business to help brand themselves and create customer awareness regardless of segment or industry. The Internet is without doubt one of the most widely used forms of communication throughout the globe. It is therefore essential to understand and implement Internet marketing tools and techniques for the benefit of your business, whatever that may be.

Using internet marketing is extremely cost effective and has the potential to engage a large amount of people. Many people are now using the internet to actively purchase products and services; this is the very reason that your business should be using internet marketing.

Internet marketing should not come completely at the expense of traditional offline marketing plans, but they will certainly offer a lot more leverage. Companies or business individuals can use a wide variety of innovative and creative techniques within this type of marketing to attract would be customers.

Methods of Internet marketing vary widely and should be studied at length before being implemented. Examples of using internet marketing would be, Forum Marketing, Search Engine Marketing, Pay per Click Marketing, E-zine Advertising and Article Marketing.

Forum Marketing is available for free, all you have to do is join a forum that is related to your market and start interacting with those members of that forum. Offer sound advice and information to these potential prospects. You may set up a signature file for your posts within the forum. Every time you make a post within the forum your signature file will be displayed. If a user clicks on your signature file they will be directed through to wherever you link the signature to e.g. your website. Never spam a link to a product or site within a forum as there are strict rules against this.

Search engines love forums due to the wealth of information available within the site. Search Engine Marketing is also a free strategy to consider when using internet marketing. The main benefit with it is that it is free, and it is without doubt a very effective online marketing tool if you know how to use it. Combined with Article Marketing, a lot of gains can be made.

Pay per Click Marketing is a paid form of internet marketing, this form of marketing is extremely targeted and well worth pursuing. With PPC marketing, bids on specific keywords are made and the highest bidder gets the best position for that particular keyword.

E-zine Advertising is another paid form of marketing and involves purchasing a small ad or solo ad in another person’s e-zine. Your advert will be contained within an email that is sent to the list from the person who owns the list.

Article Marketing is a great free strategy to use when using internet marketing. This involves writing articles on subjects contained within your market. It is highly advisable that you conduct some key word research before compiling articles. This will ensure that your information will be found by the search engines when people are searching for information on which you have written about.

There is no one magic strategy when using internet marketing. If you are consistent with your application and run several methods in tandem you will obtain results.

Ideas For Your Own Home Based Business

Owning your own business is an exciting idea. You may be reluctant about all the overhead charges there will be for office space, inventory and supplies. You can start out on a smaller scale with a home based business. You will not have to pay for retail space and will even get a break on your taxes if you have a separate room in the home that is for work.If you are planning on selling a product or various products you need a platform for selling. eBay has become a large arena for home based businesses as well as many large companies to sell their products. This also eliminates the need for a website and possibly paying for services to get it launched and keep it running.A home based business on eBay will not require any cost to start up. You sign up for free and can start listing right away. You will pay listing fees and insertion fees for the items you sell but the fee is minimal. You have to decide what you are selling and where you will get it. Some people start off by selling what they already have in their home by cleaning out the garage and the attic. With the money they make they buy inventory or stock in something else that they being selling on eBay. This way there is no out of pocket expenses for your home based business.Drop ship companies are the easiest for eBay businesses. There is no need for stock as the wholesale site will allow you to list their items and once sold you simply pay the discounted price, keep the profit for yourself and they will ship it directly to your customer. You never have to deal with the product, the shipping labels, or the post office. It is a great way to begin a home based business.

Are You Making the Right Connections? Boost Your Home Based Business Sales With LinkedIn

Are you wondering how to reach out and connect with thousands of prospects quickly, without a massive marketing budget? Well, we have the answer for you, and it might not be what you were expecting.Home based business owners, please listen up. The key to reaching the masses quickly, and with limited funds is social media, and one of the best sites for connecting is LinkedIn.The reason why this may be surprising to many is simple. Unlike other social media sites such as Facebook, LinkedIn is exclusively a directory of business professionals, connecting more than 8.5 million people in over 130 industries. Because LinkedIn is primarily focused on business professionals, many home based business owners overlook this powerful site, and as a result, fail to include this terrific prospecting tool in their marketing efforts.To get started, begin by creating your LinkedIn profile. Remember, however, that this social networking site is quite different from Facebook, and because it is used exclusively by business professionals, personal information such as hobbies and interests are really not appropriate to include in a LinkedIn profile. Instead, information such as past experience in your industry, a listing of your home based business websites and the products you promote/offer should be the focus of your LinkedIn page.Establishing a LinkedIn profile has several key benefits. For example, LinkedIn profiles enjoy a high PageRank on Google, which means that your profile will appear at the top of the search engines when your name is searched on the internet. To increase page rank, create a public profile in LinkedIn, and then select “Full View.” In addition, it is best to customize the LinkedIn URL, rather than simply using the default assigned when you create your profile page. Customizing the URL with your name will increase your visibility among the search engines when your name is searched on the web.A LinkedIn profile also allows you to publicize websites, which is an excellent way to promote your home based business website or blog to search engines such as Google and Yahoo! LinkedIn has a few pre-selected categories such as “My Website” or My Company.” If you select “other” you can modify the name of the link in order to connect to your personal home based business blog. To further strengthen the visibility of your LinkedIn profile in the search engines, remember to use your link in other places on the web. For example, each time you comment on a blog or other website, include a link to your profile in your signature.You can also increase your presence on LinkedIn by participating in the Questions & Answers section. Answering questions about a particular topic related to your specific niche within the home based business industry or product category can establish you as an expert in your field, and ultimately drive prospects to your website. Increase your network even further by starting or joining industry or alumni groups, or by starting and managing a group page for your home based business or products. LinkedIn also provides a feature that allows recommendations, so reaching out to satisfied customers and requesting that they recommend you on their profile pages is a great way to boost visibility within the LinkedIn community.LinkedIn has the power to put you in touch with potential customers or business partners, and can be a valuable tool for those who are looking to make contact with other home based business professionals. For more information about LinkedIn and how social media can boost your business sales, visit http://www.thehomebasedbusinessreview.com

Internet Home Based Business – 8 Benefits of Running Your Own Business

Internet home based business is an excellent way to rid yourself of having to drag your self to work for a boss that does not appreciate you. It is also a way of paying yourself first instead of making your boss rich while he steals your precious time. Today we have been blessed with a technology which has opened a new window for all of us to achieve time freedom and also financial freedom when we take the risk and start our own internet home based business.With an online business, you get the opportunity to work from anywhere you want and to schedule your work when it is convenient for you, not your boss. You get the chance to enjoy personal and financial freedom and to achieve your goals by working at home or anywhere that you choose as long as you have a PC with an internet connection.An internet home business offers great benefits and freedom to make money online. Here are 8 reasons why you should start your own business:1) No physical location required: With an internet home business, you don’t need to rent or buy an expensive office to operate your business from. Working from your computer, your work address will be on the internet and referred to as a “domain name”. Domain names will cost you anywhere from $5 to $100 per year to register them. With your domain name you will need a “hosting service” to park your domain name. Sometimes you can get free hosting from your domain company, however, be forewarned, that free hosting has its perils. It is OK to start with, but you need to research a more secure hosting company as your business internet demands grows.You will also need a website which you can create yourself or you can have a professional web development company do it for you. There are many computer programs and internet sites where you can find web design tools available which you can use to design your own website without having to learn any programming languages. A simple Google or Yahoo search will turn up thousands of priceless tools that can help you get your website up and running fast.2) Free advertisement: There are a lot of internet sites which will allow you to advertise your business online for little or no cost to you. One method is to do viral marketing by writing articles and publishing them on websites, blogs, and internet magazines called “ezines”. If you have the working capital in your budget, you can use the Pay-Per-Click system to generate leads. With the PPC system, you have to pay only when someone clicks on your advertisements. Using the PPC campaign, you can get good traffic and good sales. However, if you aren’t careful, you can easily run up a huge bill with very little income to offset the cost.3) No inventory required: Depending upon your product or service you don’t generally have any inventory to stock pile or warehouse with an internet home business. Most people with internet businesses normally deal with the digital products which can be delivered on the internet itself or they use a company to drop ship the products from their warehouse directly to your customer.4) Tax benefit: There are many tax advantages with an internet home business. You can deduct your home, electricity, fuel, business trips, business meals and other related justified business expenses. If your business incurs any losses, they are tax deductible. Keep in mind that you will need to make sure that you are set up as a business and working diligently to succeed as a business, otherwise, the IRS may deem you a “hobby” and not allow you to deduct your expenses.5) You are your own boss: You are the captain of your ship with an internet home business. You don’t have to get up at 5 or 6 in the morning and prepare yourself to go to work. You can work at home in your pajamas if you want to. You can even schedule your work hours to fit your specific needs. You will be able to spend quality time with your family and still do your work later. However, you will need to remember that the success or failure of your business now rests squarely on your shoulders. If you don’t keep focused on your business goals and work your business accordingly, there is little chance that you will succeed.6) Control over finances: With a home based business, you are in complete control over your finances. You don’t have to work for a fixed salary. If you want a raise, you simply add another product or service to your business. With your own business, you are in control of how much you want to make. Your dreams and your ambitions are limitless and therefore, you can set your own salary cap.7) Gain knowledge: As a business owner, you will need to possess a variety of knowledge and skills in order to manage your business successfully. If you find that you are lacking in either, you may have to hire someone temporarily to fulfill that need until such time as it takes you to acquire it through special training. A lot of people simply get their training on the job by starting out slow and progressing in a methodical manner while improving themselves as they go along.8) Creating network: As you progress, you will find value in joining service organizations and other similar social groups to spread the word about your business. People do business with people that they know and trust. Developing this trust and friendship takes time so don’t get frustrated and try to rush it. As your business grows and depending upon your market, you may also develop some important contacts around the world and get associated with entrepreneurs, professionals, and many people from all walks of life. This is known as spreading a wide net and will benefit your business much time over as your business grows.These are only a few of the benefits of owning your own business. Obviously, there are many, many more that are to numerous to mention in this short article. So, capitalize on these benefits and your special interests and skills and get started today with your own internet home based business.

How The Government Can Help Your Small Business

Did you realize the United States government can help you seek financial aid for your small business? Yes, the government does that, and it has been successfully accomplishing this since 1953.

Perhaps if you’re looking for a means to help your company grow, now would be a good time to discover how the federal government can help you with your small business needs.

In order to get a thorough comprehension of the process, let me first expose you to the government’s leading agency that is accountable for assisting the nation’s small enterprises, the United States Small Business Administration.

The United States Small Business Administration, otherwise known as SBA, is a United States government agency that was founded on the 30th day of July, 1953.

The SBA is largely responsible for rendering indirect financial aid to entrepreneurs and small business establishments. Typically, the primary role of the SBA is to provide several financial assistance programs to such businesses that have been engineered to meet essential financing needs.

In order to do this, the SBA has constituted many loan programs and financial assistance strategies which have been thoroughly developed to suit the needs of entrepreneurs and minority-owned business enterprises.

Among all of these programs, the three-most fundamental forms of assistance that is provided by the SBA are that of Guaranteed Loan Programs, Bonding Programs, and lastly, Venture Capital Programs.

How can these programs specifically help you, you ask?

For starters, the Guaranteed Loan Program will work in a manner that the SBA will assist you to seek financial assistance, instead of directly providing you with one.

Since the SBA has formed partnerships with third-party lenders, community development organizations, and microlending institutions, these third-party partners will then be able to directly provide you with loans and other forms of financial assistance. This setup is essentially similar to procuring a commercial loan, but it is easier and more efficient because the SBA will serve as your guarantor, meaning it will assure the third-party partner that you have the capacity of repaying the loan and that you will, without a doubt, repay it.

The Bonding Program, also called the SBA’s Surety Bond Guarantee (SBG) Program, can assist business contractors in obtaining surety bonds by way of standard commercial channels. To comprehend this better, a small business owner should first know what a surety bond is.

A surety bond is an agreement between a surety (someone who agrees to assume responsibility for the debt of the primary borrower in cases wherein the borrower fails to assume his or her responsibilities), a small disadvantaged business contractor and a project owner.

Through the SBG program, the SBA will enter into a contract with a surety stipulating that the SBA will take responsibility for a percentage of loss in the event that the primary borrower fails to adhere to the terms of the loan agreement.

The Venture Capital Program, however, was created to work through the SBA’s Small Business Investment Company (SBIC) Program wherein the SBA could indirectly provide venture capitals to micro businesses and micro entrepreneurs.

Small Business Investment Companies are privately owned and managed investment funds that are licensed and regulated by the SBA. These businesses could help small businesses by providing them with funds by means of debt or equity, just like venture capital, private equity and private debt funds. Nevertheless, they differ in a way that SBICs will only restrict their investments to eligible business concerns that are defined by the SBA.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.